Wayfair appoints new CCO; Q2 sales improve

Online furniture retailer Wayfair Inc. has announced that Steve Oblak, Chief Commercial Officer, will retire from Wayfair in Q1 2024 after 14 years of leadership.

It announced the planned appointment of Jon Blotner to the role of Chief Commercial Officer and also shared details on quarter-to-date business trends, which continue to improve in spite of a difficult macro environment.

“Steve has served as a critical part of our leadership team and played a pivotal role in Wayfair’s growth, helping us grow from a $250 million business when he joined to $12 billion in net revenue today. He oversaw countless milestones, from helping to launch the Wayfair brand as we brought together hundreds of sites into a single platform, to launching new categories, business lines, and geographies while overseeing our North American and European businesses, to leading our debut into physical retail,” noted Niraj Shah, CEO, Co-Chairman and Co-Founder, Wayfair.

“He leaves us in great hands with Jon, who has been instrumental in building and growing a wide range of our commercial offerings over the last seven years. I look forward to seeing Jon take the helm of our Commercial organisation and build on this momentum as we further solidify our position as the leader in Home.”

“It’s been an honor to be part of Wayfair’s growth story and a member of this incredible team,” said Oblak. “The journey has been amazing and life changing. We have a huge opportunity ahead and I’m confident in our future. Jon is uniquely qualified to lead Commercial, and I’m excited to see him bring his passion, energy and creativity to Wayfair’s long-term opportunities with a long-term ownership mindset.”

The company also shared that quarter-to-date gross revenue is strengthening, and is now trending in the negative mid single digit percentage range year-over-year. This improvement relative to the company’s last business update has been driven by total order growth turning positive year-over-year during the period, offsetting lower average order values and the impact of deflation.

“We have been very pleased by how our team’s efforts have rekindled the flywheel that has powered our business for 20 years,” continued Shah. “Our core Commercial offering is stronger than ever and we see momentum in the topline as our vast selection, sharp pricing, and fast, seamless delivery all resonate with customers to drive better results. We continue to take market share and execute tightly against our cost efficiency plan, driving us to Adjusted EBITDA profitability in Q2. It’s nice to be on offense again, and we’re excited about the opportunity ahead.”

Jon Blotner brings to the CCO role nearly two decades of experience growing retail businesses, technology offerings and services while also building, operating and scaling high-performing teams across a diverse range of functions.

To date at Wayfair, he has overseen the company’s Exclusive Brands and Specialty Retail Brands, which include AllModern, Joss & Main and Birch Lane, as well as its Visual Media, 3D Operations and Technology, Merchandising as a Service, Advertising, and Supplier Acquisition and Onboarding functions.

Before joining Wayfair, Jon served as President of Gemvara.com until it was acquired by Berkshire Hathaway in 2016. Prior to Gemvara, Jon worked for Bain & Company in Boston. Blotner will serve as Incoming CCO beginning July 2023 and will formally assume the CCO role in October 2023.

“I am honoured to be named Wayfair’s Chief Commercial Officer and lead our highly-talented Commercial team,” said Blotner. “Wayfair has built a platform that is unrivalled in the Home space and we have a significant market opportunity ahead. I look forward to continuing to drive innovation across our core customer and supplier experiences and further expand our omnichannel presence so that we can meet our customers wherever they are with the absolute best shopping experience in our category.”

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