Independent bed and mattress retailer Mattressman has announced the launch of its first-ever TV advert, a milestone that aligns with its ambitious plans to become the largest online mattress retailer in the UK.
The 30-second ad, created and produced by Wordley Creative, debuted on Boxing Day across Sky channels and showcases the brand’s new look.
This campaign is not just about selling mattresses – it’s about taking the Mattressman brand nationwide and making sleep more accessible to every home across the UK. With its recent rebrand to celebrate 20 years in the business, Mattressman is positioning itself as an expert in the sleep space, with a clear promise: Trust Mattressman to find your perfect sleep.
The new TV spot features relatable images of people enjoying a restful and comfortable night’s sleep on the right mattress – one that fits both their personal preferences and their budget.
The ad is not just about showcasing products; it’s part of a broader strategy to drive brand awareness, increase online traffic, and boost footfall in Mattressman’s growing network of stores. As the company expands its reach and opens new locations across the country, the TV ad serves as the perfect vehicle to bring the Mattressman experience to a national audience.
2024 was a landmark year for Mattressman, marking two decades of excellence in the mattress retail space. The company celebrated this significant anniversary with a fresh rebrand that included a new logo, updated store designs, and an invigorated focus on customer experience. This rebrand reflects Mattressman’s evolution from a regional player to an emerging national leader in the sleep industry.
“We are so excited to showcase our rebrand on our first-ever TV ad,” said Jodie Huggins, Head of Brand at Mattressman. “2024 was a huge year for Mattressman. We unveiled our new logo, hit record levels of trading, and launched our first TV campaign. With a rapidly growing team and a growing range of mattresses, we can’t wait to see what 2025 brings. This is just the beginning.”