Franchised flooring and beds retailer United Carpet and Beds has announced the launch of its new-look logo and refreshed route to market.

The rebrand, which sees the business move away from its historic red, white and yellow colour theme, focusses on the local connections that the many family and local owned stores have, as well as being paired with the expertise and reputation that comes with a bigger brand.

Paul Newton, Operations Director for United Carpets and Beds, said: “Like most businesses in our industry, we know that what our customer’s expect from their chosen retailer has evolved massively over the last few years. As a result, we have taken some time over the last 12 months to conduct some detailed research into how the consumer currently perceives the United Brand and from that have discerned how we as a brand need to evolve to keep pace with the expectations of the most important people in our business ‘Our Customers’.

“As a Brand we remain firmly focussed on providing both a high level of service and a customer centric shopping environment. We have listened to the consumer and after a great deal of hard work from the entire management team, we are very excited to present our evolved brand identity which will now be applied across all media platforms and ultimately across our entire store network.

“Moving away from our historic red, white and yellow colour palette to a whole new look is a huge undertaking, however, we firmly believe that staying focussed on what our customers told us was important to them will help us future proof our business and ensure that the United brand continues to be the consumers preferred choice for flooring and beds for years to come.

“As the largest franchised carpet and beds retailer in the UK, we want to celebrate what that brand evolution means for our customers. The United brand is perhaps unique in our sector in that the majority of our stores are still local, family run businesses, and we think that the passion that a local business has to serve their local community is hard to beat.

“At United Carpets and Beds we’re one big family of flooring and bed experts, and our experts are passionate about bringing amazing products at great prices into the homes of our customers in our local communities.”