TEMPUR®, manufacturer of mattresses and sleep products, has announced the extension of its sponsorship of the Lifeplus Wahoo Cycling Team for an additional year.
This sponsorship will continue to support the team in its cycling endeavours whilst also raising awareness of the importance of quality sleep for athletic performance.
Lifeplus Wahoo is an all-female professional cycling team known for its dedication to excellence both on and off the road. The team competes at the highest level of cycling, including the Tour de France Femmes, and has a strong commitment to not just promoting but also living healthy lifestyles, on and off the road, and developing talent.
TEMPUR®’s sponsorship of the team began in 2021. The two organisations share a passion for improving the quality of life for athletes and individuals alike.
TEMPUR® mattresses and sleep products have been scientifically designed to provide the ultimate comfort and support for a good night’s sleep. The company’s commitment to innovation and research has resulted in the development of proprietary TEMPUR® Material, which is used in its mattresses and pillows. This material moulds to the body’s unique shape, providing support and pressure relief for a restful night’s sleep.
“We are thrilled to continue our partnership with Lifeplus Wahoo,” said Tobin James, Managing Director of TEMPUR® UK. “The team’s dedication to excellence and commitment to promoting overall health and wellbeing alongside athletic performance aligns perfectly with TEMPUR®’s mission to provide the best sleep possible for everyone. We proudly support the team and look forward to another year of success on and off the road.”
“We are grateful to have TEMPUR® as our partner and appreciate the brand’s continued support,” said Tom Varney, General Manager of the Lifeplus Wahoo Cycling Team. “Quality sleep is essential for athletic performance and TEMPUR® products have made a significant difference to the recovery and performance of our athletes.
“Working with TEMPUR® allows our athletes to have consistent, quality sleep spaces when they are on the road, crucial for preventing injuries and sickness by ensuring they are having high calibre sleep each night. We are excited to continue this partnership and work together to encourage and inspire as many people as possible to enjoy a healthy, active lifestyle.”
As part of the sponsorship, TEMPUR®’s logo appears on the team’s cycling jerseys and other promotional materials. The partnership will also include joint marketing initiatives, such as social media campaigns and events to raise awareness of the importance of quality sleep for athletic performance.
