Sofa Club has been named the brand with the biggest online visibility growth in the sofa retailers industry according to a new report.
The new Sofa Retailers Report by Salience Search Marketing assessed industry trends and what consumers search for by analysing 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness. The findings uncovered the brands that saw the biggest growth in online visibility and those that faced a drop.
Online Brand Visibility
The online visibility of brands is ranked depending on the achievement score of their growth, and based on the level of impact a decline may bring to a brand.
| Rank | Brands with the biggest growth in visibility YoY | Brands with the biggest decline in visibility YoY |
| 1 | Sofa Club | Furniture Village |
| 2 | Swoon | DFS |
| 3 | Sofabed Barn | Oak Furnitureland |
| 4 | Swyft | Sofology |
| 5 | Love Your Home | Abakus Direct |
According to the report, Sofa Club leads brand visibility as it sees the biggest growth in online visibility, with a 79% increase.
Brands including Swoon, Sofabed Barn, Swyft, and Love Your Home have also made it into the top five, with these increases in visibility highlighting a successful strategy and a growth in demand for sofas and home comforts.
Despite being crowned the most prominent brand, DFS sees a drop in organic visibility, with a 27% decrease Year on Year.
Brett Janes, managing director at Salience Search Marketing, said: “This report allowed us to uncover the latest trends and growing brands within the industry.
“Regarding organic visibility, there has been a 2% drop in overall organic growth within the industry, demonstrating that brands need to revisit their strategy to strive in a competitive industry. This is a crucial time for brands to continue amplifying their online presence to gain prominence in the year ahead.
“Sofa Club and Swoon ranked best with the biggest online visibility growth, however, to ensure longevity and prominence in a growing industry, Furniture Village and DFS, which have faced a drop in online visibility, will need to revisit strategies to accommodate user needs better.
“Overall, building a strong following and online presence across multiple channels becomes vital in driving sales and capitalising on the expanding market demand.”
View the full PDF report here.
