Following the renewal of its commercial contract with furniture retailer DFS Group earlier this year, WPP media agency EssenceMediacom, has announced that it has won Sofology’s digital brief, consolidating the full media scope.

Already holding a Linear TV and Broadcast VOD scope, EssenceMediacom has now expanded the brief to include Sofology’s £4m spend on digital channels, including search, increasing their full spend with the brand to £10m across all channels.

Using breakthroughs in first party data and full-funnel strategy, EssenceMediacom will be working to drive revenue growth for the brand across all channels. The incumbent for the digital scope is the7stars.

Kate Rowlinson, CEO, EssenceMediacom UK, says: “Expanding our long standing partnership with DFS Group and scope of work with Sofology with a digital brief speaks to the significant innovation and growth across several of our digital disciplines. With key client partners like Sofology, which is an extremely exciting home brand in the UK, recognising the power of our insight capabilities, creative talent and technology, I’m excited to see the momentum we are building during this new phase of the business.”

Jan Duckworth, Brand Director, Sofology, says: “We are excited to work with EssenceMediacom and capitalise our impact across all channels with the budget we have, as the media playbook becomes ever increasingly interdependent, very quickly! By having the opportunity to tap into EM’s massive insights, media expertise and technology we aim to flawlessly punch even higher above our weight.”