West Midlands-based upholstery manufacturer Sofa Connections has announced the appointment of Colin Boyce as its new sales agent for Ireland.

With a history stretching over 30 years, the family business, set up by Brian and Paul Oakley, is now run by Brian’s son, Matt, and his wife Sarah.

As part of their next stage of growth, the company is looking to expand into the Republic of Ireland following Colin’s appointment, who will be tasked at growing its retail network.

“We pride ourselves on meeting deadlines and we are known for making really comfortable, stylish, well-made furniture,” Matt said. “With designs that have been key staples in the British upholstery market for many years, we are confident about the next stage of our growth plan.

“We are now wanting to expand the company and establish direct relationships with retailers in the Irish market and introduce nine new models, with Colin being appointed to establish partnerships throughout Ireland.”

Commenting on his appointment, Colin added: “Sofa Connections has been designing and manufacturing high quality sofas, chairs and upholstery, supplying the retail and contract market in the UK, for over three decades. It’s a privilege to represent the brand as it enters Ireland. I’m excited for the challenge.”

Sofa Connections is exhibiting at the INDX Furniture Show this month and welcomes visitors to its stand. Get in touch with Colin on colin@thefurnitireandbedagent.com.