Shire’s Bed Show Success

Fara Butt, Director at Shire Beds, reflects on a successful Bed Show where the company unveiled a number of products, led by its new COO Stuart Hibbert.

Multi award winning bed manufacturer Shire Beds’ strength comes from its ability to respond with agility in ensuring it puts the retailer and their customer at the forefront of everything it does. This message was reaffirmed during the recent NBF Bed Show in Telford, where its commitment to innovation, quality, and craftsmanship was there to be seen, acknowledged and praised.

Shire Beds, recently named ‘Best Bed Supplier (Value Range)’ in the recent Big Furniture Awards, unveiled an array of mattresses that drew the attention of visitors, with a big part of its success down to its elegant hand side stitched mattresses, which feature the highest standard of attention to detail. 

“The classic and timeless hand side stitched tufted mattresses left a lasting impression on all who visited the stand, Fara said. “The Capri and Ravello ranges with hand side stitched finishes and natural fillings were very popular and emphasized our unwavering commitment to quality, using premium materials. 

“The Ravello comes in a comfort feel, whilst The Capri is a firm feel. They are both available from 1000 to 9000 pocket spring counts and in a pillow top version, offering a wide choice for a range of retailer and consumer demands.”

Furthermore, Shire Beds voiced its own message on sustainability through its EverLife range made of sustainable upcycled eco-friendly materials and fillings. “The EverLife sustainable range saves bottles from going to landfill and polluting the earth’s oceans,” Fara said. “The range combines comfort and sustainability to give a restful night’s sleep. The EverLife soft touch sustainable fabric is made of 76% upcycled plastic bottles and is 95% recyclable at the end of the life of the mattress. It also uses eco clean chemical free FR.

“EverLife complements our biodegradable Heaven 7 range too. EverLife is available in 1,000, 2,000 and 3,000 pocket spring models. The comfort layers as well as the insulator pads are also made of recycled materials and are recyclable or reusable at the end of life. Overall, it is one of the most sustainable mattresses on the market. With high specification and attractive pricing, it is gaining floor space quickly with retailers.”

Meanwhile, the quilted Sona and Zen alongside the sixty inch design led headboards were also all well received, rounding off a successful show for Shire Beds.

“We are truly honoured by the appreciation we received at the NBF Show,” Fara added. “It reinforces our commitment to providing exceptional products that elevates sleep. We are excited to continue pushing the boundaries of design and craftsmanship in the bed industry.

“We are looking forward to a promising year ahead, building on the momentum from the trade show. Customers are able to visit our stunning show room in Dewsbury for a personalised development consultation too. Please do get in touch.”

Save this article for later

You can revisit this article if you save it as favourite news!

Leave a Comment


Nicolle Hockin, Managing Director at Devonshire Living, shares an insight into how the last 12 months have been at the business, future plans and top...