Bed manufacturer Sealy UK is celebrating a recent award win that saw their Elevate Ultra Turing Plush mattress take top product at the NBF Bed Industry Awards.
It’s official. The Bed Product of the Year is Sealy UK’s Elevate Ultra Turing Plush mattress. Part of its Sealy Posturepedic collection, the – now award winning – mattress is based on simple skeletal symmetry, keeping the body’s posture parallel to the sleep surface. This means the hips and shoulders are aligned and the spine is straight, while in a relaxed state.
So why was this chosen as the top bed product for 2022? It’s packed with brand new, exclusive sleep technology, including their patented AlignSupport® coil, a sense and respond spring system. How does it work? “It starts by sensing your shape as your body relaxes into the mattress. The unique geometry of the spring then follows up with deep down, consistent support that does not diminish over time. The spring unit is twice tempered for added durability and is completely unique to us,” says David Trimble, General Manager, at Sealy UK.
Furthermore, and working collaboratively with the spring system, Sealy UK has its patented UniCased® XT edge support. David continued: “Encompassing the entire edge, the tailored keys lock into the AlignSupport® system to create greater stability and extend the sleep surface. The coil-inspired air channels also offer greater breathability and offer a secure seating edge. UniCased® XT is supported by BasePlank. Like anything in life, we all need firm foundations and the Sealy Posturepedic BasePlank, is exactly that. It’s an integral piece of the puzzle that underpins the entire mattress, working with the AlignSupport® spring system to provide true support and durability.”
And that’s not all. A MemorySense® ComfortCore™ is placed in the centre third of the mattress to target the hips and lower back for the ultimate pressure relief. Followed by their very own InfiniLux™ – a premium foam, a double layer of Geltex foam completes the comfort architecture, providing breathability and long-lasting comfort.
“Not only should a mattress feel good but it should look good too,” says David. “The textiles have been expertly designed to stand out and create a look that is uniquely Sealy, complete with SmarTex® and ProShield® for a clean and comfortable night’s rest. SmarTex® is designed to wick away moisture and regulate the sleep climate, whilst ProShield® keeps allergens at bay and is endorsed by the Allergy UK.
“At Sealy, it’s our mission to create mattresses that last and that’s why all Sealy Posturepedic mattresses come with a seven-year guarantee. Not only that, all components used within the mattress can be recycled at the end of its lifespan.
“To be recognised by the NBF for producing and selling the ‘bed of the year’ feels like the first step in a new era for Sealy UK. Special thanks to everyone associated with every aspect of this Award entry. It’s a great result and a big win for us all.”
To support the launch of the new Sealy Posturepedic collection, Sealy UK has created a new enhanced suite of assets including images, video and product content. The Elevate Ultra Plush will feature heavily in their Sealy Posturepedic multi-media campaign set to launch late 2022/early 2023, so keep watching this space as the brand continues to elevate to new levels.
