Online homeware and interior retailer Rowen Homes is set to open its first ever store in Metrocentre after phenomenal growth.

The new store is expected to open its doors this Spring, moving into the former Laura Ashley unit located in upper Platinum Mall. The shop will feature the brand’s iconic luxury furniture and homeware, with plans to also include an experiential space, allowing customers to fully immerse themselves in the brand and also for the team to share their expertise through workshops, talks and events.

Founded in August 2020 by Forbes 30 under 30 entrepreneur Alice Hall and her husband Andrew, Rowen Homes has traded purely through e-commerce but feel now is the right time to move into physical stores, and believe the Metrocentre is an ideal location for their very first flagship.

Ben Cox of Sovereign Centros, Senior Asset Manager for Metrocentre, said: “We are delighted that Rowen Homes have chosen Metrocentre for their first ever physical store. It is great to support the growth of an award winning North East business. They have a strong digital presence which will be complemented by a fantastic new flagship store in Platinum Mall. We are confident their plans for a new experiential concept will be a popular addition to Metrocentre.”