Rebranding Success at Emmiera

James Lane, CEO, Founder and Owner at Emmiera Group, formerly known as Homeserve Furniture Repairs Limited, is delighted to announce the successful completion of our rebranding journey.

This transformation marks a significant chapter in the company’s evolution, and we’re excited to share the details of this exciting change with you, our valued staff and clients.

At the heart of this rebranding is our steadfast commitment to excellence in furniture repairs and furniture insurance. While our name has changed, our core values and dedication to providing the highest quality services remain unwavering.

Our focus on delivering reliable and customer-centric solutions in the realm of furniture repairs and furniture insurance has been the cornerstone of our success, and we are proud to carry this legacy forward under the banner of Emmiera Group.

The choice of the name “Emmiera” is not just a name, it holds deep personal significance. It pays homage to our CEO’s three beloved daughters, Emmie, Rosie, and Abbie. This name reflects not only our family-oriented ethos but also the meaningful relationships we have cultivated with both our customers and our exceptional team.

At Emmiera Group, we believe that our staff and customers are the driving force behind our success, and we express our heartfelt appreciation for your continued hard work, support and trust in our services.

Emmiera Group is more than just a name change; it represents an expansion of our offerings. In addition to our core services in Furniture Repairs & Insurance, we have broadened our scope to include Property Repairs and Commercial Re-upholstery & Projects.

This strategic diversification presents a tremendous opportunity for growth and allows us to extend our commitment to excellence and reliability to new sectors.

Importantly, our transition to Emmiera Group does not alter the ownership of the company or the functionality of our systems. We remain dedicated to maintaining the high standards that you have come to expect from us.

Our commitment to customer satisfaction and exceeding our customer expectation is at the top of our agenda, we prioritise not only the end result of our services but also the entire customer journey.

Our focus on the customer experience is intricately woven into every step of our operations, ensuring that from the moment you engage with us to the completion of our services, your satisfaction is paramount.

In highlighting our expertise, we are proud to share that we have been Financial Conduct Authority (FCA) registered for over 14 years. Our proficiency in furniture insurance has been a significant area of growth, and we want to ensure that you are aware of this crucial service we provide.

As part of our rebranding, we are thrilled to unveil our new and improved website This enhanced online presence is designed to offer you an even better customer experience. We invite you to explore our website to discover the full range of services Emmiera Group now provides.

In conclusion, we express our sincere gratitude to our staff and clients for your continued support. It is your trust that has propelled us to this pivotal moment in our company’s journey. We are enthusiastic about our new business name, Emmiera Group, and the boundless possibilities it holds for the future. Thank you for being a valued part of our journey.

Please come and visit us on the 21st to 24th Jan 2024 at the NEC January Furniture Show, hall 5 stand A20.

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