Purecare powers on with award recognition

US bedding brand Purecare reflects on recent trade show success as well as winning a coveted award.

Back at the January Furniture Show earlier this year, US bedding brand Purecare launched into the UK market. Their progress since has been more than encouraging as the brand continues to lay down strong foundations, and industry praise.

More recently, Purecare successfully joined the Minvera Buying Group as an approved supplier for its members, while also showcasing its range of mattress protectors at the Spring Furniture & Beds Show, which took place during May.

Purecase showcased an expansive range of mattress protectors and encasements, aimed to enhance every individual’s unique sleep experience. Purecare’s ranges specialise in five-sided protection and six-sided encasements, which are bed bug proof with their flagship OmniGuard ranges. The brand reported a positive show.

“It’s great to be an approved Minvera supplier,” said Johan Bosman, Senior Vice President of Global Business Development. “The Spring and Furniture Show, our first time as an official supplier, was not only a great success but it also allowed us to connect with the industry at another key event, further enhancing our awareness in the UK market. It’s been really encouraging so far.”

This success has been quickly followed up by the seal of a Good Housekeeping Award for one of its popular products. “We’re thrilled to announce that our OmniGuard Advance 5-Sided Mattress Protector has been recognised with a prestigious award by Good Housekeeping,” Johan said.

“This accolade underscores our commitment to innovation and excellence in sleep technology, reaffirming our position as leaders in the industry.”

The OmniGuard Advance 5-Sided Mattress Protector is celebrated for its superior protection and advanced features. This innovative protector creates a 5-sided barrier against moisture, allergens, dust mites, mold, and mildew, ensuring a cleaner, healthier sleep environment. Designed to fit like a fitted sheet, it is compatible with both adjustable and standard bases and fits a variety of mattress depths.

“The five-sided protection offered by the OmniGuard Advance Mattress Protector ensures that not just the top, but also the sides of your mattress are safeguarded against spills, stains, and allergens,” Johan added. “This comprehensive coverage helps extend the life of your mattress and maintain a hygienic sleeping environment, crucial for allergy sufferers and those looking to maintain a clean bedroom space.”

The Good Housekeeping Institute’s testing process is rigorous and thorough, designed to evaluate products on various parameters such as durability, effectiveness, and ease of use. The OmniGuard Advance 5-Sided Mattress Protector was subjected to a series of tests that assessed its ability to repel liquids, resist allergens, and maintain its integrity after multiple washes. This testing ensures that the product not only meets but exceeds industry standards, providing consumers with reliable and trustworthy recommendations.

“Purecare’s dedication to quality and customer satisfaction is evident through this award, as we continue to enhance the sleep experience for our customers,” Johan said. “The OmniGuard Advance protector is lightweight, flexible, and completely washable, making it an essential addition to any bedroom. It is also treated with antimicrobial silver chloride to inhibit bacteria, mould, and mildew that cause deterioration, stains, and odours.

“This recognition from Good Housekeeping is a testament to our innovative approach and the superior performance of our products. We are proud to add this honour to our accolades and remain committed to delivering sleep solutions that prioritize health, comfort, and quality. Not only this, but with a strong record of increasing store sales within this category, Purecare is the perfect partner in mattress protection.

“For more information about our award-winning products and how we can help your store significantly grow sales, please contact us today at sales@purecarehome.co.uk.”


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