Oak Furnitureland, Britain’s biggest hardwood furniture retailer, is opening its first new showroom since 2021 in Grimsby’s Alexandra Retail Park, as part of plans to make the brand more accessible to a wider target customer base. 

Through new consumer demographic analysis Grimsby was identified as a location with substantial potential new Oak Furnitureland customers and a strong commercial opportunity for the business.    

The new 10,000sq ft showroom, located in Alexandra Retail Park in Grimsby, will open on Saturday 23 March. 

The showroom will carry an edit of Oak Furnitureland’s whole home product offering. This includes quality, solid hard-wood cabinetry, upholstered beds and sofas, and mixed material furniture, such as the luxury acacia and marble Islington range, the Montgomery sofa, and Wren bed, available in a range of fabrics and colours.  

Committed to offering quality and style at outstanding value, the brand will also be trialling a lower threshold on its interest free credit proposition, starting from only £499. The offer will run from 18th March until 7th April. 

This trial forms part of Oak Furnitureland’s customer strategy which is aimed at making the brand more accessible to even more homes across the UK. 

Alex Fisher, Chief Executive of Oak Furnitureland commented: “We want to make Oak Furnitureland more accessible to more people. By expanding our showroom portfolio and reducing the threshold for our interest free credit proposition we are making it easier for customers to experience the style, quality and outstanding value synonymous with our brand.”