New Brand and Partnership for the UK

Established in 1976 from a base around an hour south of Amsterdam, Vidato Interiors has a fresh new focus on the furniture trade.

Having built a great name for contract and retail upholstery in Europe, the Vidato Brand is now owned by a new group of Industry Professionals with a wealth of furniture experience.

Headed up by Eelco Gerlag, Frank Van Roiij and Lars Goossen- all highly experienced with many years in furniture. The team in Netherlands have built a joint business in the UK & Ireland with Katie Marshall who has 25+ years in the trade and a furniture and textile background in both retail and manufacturing. As MD and shareholder of Vidato UK, Katie is passionate about the future of the business.

The partnership is preparing to bring the newly focused brand of upholstery and dining to the January Furniture Show and looking forward to showing some new models to our seasoned buyers and principals.

Katie highlights: “Vidato has so much to offer the UK retail and contract market with a new brand, a wonderful background of experience and very dynamic models and ranges. We are keen to hear all feedback at JFS and take on all comments from the trade and our set up means that we can easily develop to suit a retailers needs, whilst maintaining quality and consistency at the same time.

“We are not afraid of bold pattern and vibrant colour and we will showcase our wonderful Dutch design in the offering for the UK/IRE. At the same time, we are embracing the market over here and the needs it has, giving it something we feel is missing. Bringing flexibility and creativity on a down to earth level.

“Our product is creative, design led and individual and our manufacturing can align to suit many needs. In the Netherlands every day we are also fulfilling many different projects in spheres such as Maritime, Residential, Hospitality and Government upholstery projects which give us the experience to know what really works.

“We are, however, very committed to our retail partners and those wishing to showcase something new in the UK market. We are confident that we can build an equally successful name in our wonderful independent and multiple furniture retailers. I am sure that our buyers will support us in our offering and will not pass on the opportunity for something new, and I will be there to hear their thoughts and considerations.”

Partnered for the show with a leading Netherlands brand of furniture retail tech-ione360, which the team is excited to demonstrate to all visitors, the offering is strong and multi-dimensional. Within its remit, ione360 is offering a one-stop room planner for multiple manufacturing brands to aid the instore consumer experience, and is proven to lead to permanent growth in sales when utilised.

Katie and the team extend a warm welcome to all visitors of JFS, where they will exhibit in Hall 5 Stand B58. You will be warmly greeted by the perfect combination of a hot drink and a fresh Dutch Stroopwafel. /

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