Mattress Online prepares for new Doncaster store opening

Independent mattress and beds retailer Mattress Online is set to open its next new store in Doncaster this month as part of an ambitious clicks and mortar expansion plan.

The award-winning tech-first company has grown from humble beginnings storing mattresses in a garage 20 years ago. It is aiming to open more physical stores over the next five years – blending its excellent customer experience and quick turnaround times with a traditional in-store experience.

The success of its current stores is a testament to the success of its clicks and mortar model and is something that the Doncaster store will build upon.

Opening at the end of March the store is located on the Sprotbrough Road Retail Park, a stone’s throw from York Road. It will offer a unique shopping experience from a team of expertly trained staff who place the importance of the customers’ sleep need and style at the forefront of the buying journey.

Mattress Online are leading the way with their hybrid retailing, a true omnichannel shopping experience, bringing online product choice and value to in-person retail.

Physical retail is a fast growing contributor to helping Mattress Online cement their clicks and mortar growth strategy, with Doncaster being the fourth store to open – with considerable investment to deliver what will become their flagship store.

Steve Adams, CEO at Mattress Online, said: “As we enter our 21st year as a business, it is so exciting to be launching another store here in South Yorkshire, increasing our footprint in the region and creating new jobs locally.

“By understanding that as customer needs and behaviours change, and as a fast-growing tech-driven retailer, we know we need to grow with them. Therefore, we are always innovating, trying new approaches and maintaining a certain level of flexibility that other brands can’t have.

“Our omnichannel clicks-and-mortar approach blends our product selection, high level of service and seamless delivery model with a personalised face-to-face service, not only strengthening our brand in the north of England but helping us to now invest in Doncaster. We can’t wait to open.”

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