Mattress Online, award-winning online mattress retailer, has been named as one of the UK’s official Top 100 SME Businesses by Elite Business Magazine.

Mattress Online has ranked at seventh place this year and received the Elite Business Top 100 Innovation of the Year Award.

The Elite Business 100 Top SME Business Awards, in association with Elite Business Magazine, champions new business and is interested in startups and SMEs that are spearheading Britain forward – focusing on the real movers and shakers in enterprise. Believing it is important to highlight Britain’s best SME businesses, the Elite Business 100 list is published as an annual definitive league table to celebrate business excellence in the UK.

Mattress Online, which employs 73 staff and has grown turnover to almost £30m, recently opened physical stores in Sheffield, Rotherham, and Skipton as part of their ‘clicks and mortar’ expansion plan, adding to its previous success over the past 12 months, which includes the Ward Hadaway Yorkshire Fastest 50 Awards (ranking tenth) and the FEBE Growth 100 (ranking 68th).

Steve Adams, CEO at Mattress Online, said: “I’m elated by the EB100 results. We didn’t expect to rank as highly or to be taking home an additional award but to be recognised nationally on this scale is incredible.

“We’re a retail business in a traditional market but we lead from the front with innovation and our own tech and that’s fairly rare for a retailer, especially an e-commerce retailer. We’ve built from the ground up, developed our own website, our e-commerce platform, we have our own back-end systems – all developed with the customer at the forefront.

“We want to make our transactions as smooth and easy as possible and I’m so proud that we have won this, it’s a testament to the whole team’s hard work.”