US-based 3Z Brands, a vertically-integrated manufacturer, wholesaler, retailer and direct-to-consumer distributor of sleep products, has announced the acquisition of bed-in-a-box brand Leesa Sleep.
Leesa was founded in 2014 and sources materials produced in America to meticulously craft a suite of sleep products built for exceptional comfort and support. Beyond its innovative offerings, the company is committed to supporting communities and to date, has donated over 40,000 mattresses through partnerships with shelters and non-profit organizations across the United States. Leesa’s products and community impact have made it one of the most well-known and beloved direct-to-consumer (“DTC”) sleep brands.
“We’re excited to welcome another iconic brand to the 3Z family,” said John Merwin, Chief Executive Officer of 3Z Brands. “Leesa is an exceptional company built on the pillars of delivering better sleep for customers and creating a positive impact in communities. With its advanced design expertise and high-quality products, we’re looking forward to supporting Leesa’s continued growth with our best-in-class manufacturing expertise and digital capabilities. This addition marks our third acquisition within the last year, demonstrating 3Z’s commitment to building a leading DTC platform that meets each customer’s tailored sleeping needs.”
Jamie Diamonstein, Co-Founder of Leesa, added: “When David Wolfe and I began Leesa, we sought out to change the category through simplifying the buying process, creating fresh product designs using innovative materials, and finding a way to make a social impact. These pillars have been an integral part of our success and will continue to support the Leesa brand through this new chapter of our business. We’re proud of what we’ve built over the last decade and look forward to developing, innovating, and growing even further with the support and expertise of 3Z Brands.”
Michael Akrop, Chief Executive Officer of said: “This is an incredible milestone for Leesa and I couldn’t be more excited for this next chapter with 3Z. Similar to us, 3Z is centred around high-quality sleep products, top-tier value, and a drive to further innovate the sleep experience. Joining 3Z’s extensive platform will accelerate our ability to deliver on our mission and continue to provide deeper rest for our customers.”
In 2021, Brooklyn Bedding and Helix Sleep combined in partnership with Cerberus Capital Management, and within the last year, the platform acquired Bear Mattress and Nolah Sleep. Leesa will continue to operate under its independent brand name alongside Helix Sleep, Brooklyn Bedding, Birch, Bear Mattress, and Nolah.
Leesa Sleep was advised by investment banking company, Financo | Raymond James.
