German kitchen retailer, Kutchenhaus, has appointed Ecommerce Director, Gordon Robinson, to its growing team.

In a newly created role, Gordon will work across both the Kutchenhaus and nobilia brands, drawing upon his 20 years of experience in the ecommerce and digital space, working for businesses such as Next, ALDI, Boots and American Golf.     

With his background in these fields, and more specifically in user experience (UX) and digital customer experience, Gordon will be responsible for building on the digital capabilities of both Kutchenhaus and nobilia, as well as their overall digital journey.

Gordon comments: “The opportunity to join the business was simply too good to turn down and becoming part of the team is hugely exciting. I feel energised by this new, wide-ranging role, which will allow me to do what I do best.     

“Kutchenhaus is going from strength to strength and with a bright future ahead it’s very easy to buy into what the business is doing, along with the backing of its parent brand, nobilia. My role will be to improve the overall digital experience for customers and to solve challenges by using the latest technology available to the business.”

As a part of nobilia, Europe’s leading kitchen manufacturer, Kutchenhaus creates affordable kitchens that are skilfully engineered and beautifully designed.

Head of Marketing for Kutchenhaus, Paul Lee, comments: “The beginning of this year has seen us expand our team with an array of new skillsets which will help us grow as a business in an effective manner. Having Gordon on board is a real plus and we’re very happy to welcome him as we look to build for the future. Gordon’s valuable knowledge will help steer ecommerce activity and his expertise is a real asset to the company.”