The John Lewis Partnership has announced the appointment of Paul Jones as John Lewis Head of Brand and Store Experience, reporting to Pan-Partnership Customer Director, Charlotte Lock.

Starting on 8 January 2024, Paul’s role will be integral to helping develop the customer strategy of both the John Lewis and John Lewis Partnership brands by setting the strategic direction for future brand propositions, innovation and layouts in John Lewis’ 34 shop estate.

Paul will be charged with combining the best of its products and services to create experiences that engage and excite its customers, which includes its much-anticipated Christmas offer.

Paul joins from Tesco where he has spent the last 12 years in head of brand roles, including Head of Brand, Masterbrand, and most recently Head of Brand, Store Design. Prior to Tesco, Paul was Design Director and Associate Director at JHP Design and Senior Designer at Chadwick International working with clients such as Harrods and Selfridges.

Paul says: “This is a genuinely exciting opportunity to work with a talented, creative team and evolve the brand’s much-loved stores to give customers an inspiring retail experience that offers them even more of what they enjoy when visiting us.”

Pan-Partnership Customer Director, Charlotte Lock says: “Our stores are where outstanding service, stand-out experiences and brilliant products come to life. Paul’s appointment underlines the role they continue to play within our omnichannel strategy – and more crucially their importance to our customers.  Paul brings invaluable experience and will further energise our ambition to make every shopping experience fun, easy and rewarding for our customers.”