Inside Loaf’s new and largest store opening to date

Furniture and homeware brand Loaf has announced the official opening of its tenth Shack (its take on a showroom) in Redbrick, near Leeds, West Yorkshire.

Situated in one of the North’s most desirable retail destinations, Redbrick, the new Shack is Loaf’s largest showroom to date (double the size of its Edinburgh Shack that opened in February 2023).

The two floor, 15,500sqft, open-plan standalone site is housed in one of the original mill buildings, adjacent to the main shopping complex, situated on Bradford Road in Batley.

The Shack houses a mattress testing area, dedicated areas for its modular sofas, sofa beds and beds, plus a large space for homewares.

Furthermore, and a first for the brand, the new store features its debut Biscuit Bar. “Situated at the front counter on the ground floor (and just next to a working fireplace), tasty treats from biscuit artisans, The Biscuiteers, will be offered to customers along with a proper cuppa, to keep them fuelled whilst making design decisions and colour conundrums,” the company said.

Loaf’s CEO, Sam Perkins, added: “We’ve had high customer demand to open another Shack in the North of England and we’re thrilled to be introducing our tenth showroom in the Leeds area. Redbrick is one of the UK’s top retail destinations for furniture and interiors, and we know that our largest space to date will be amongst great company.”

Redbrick MD, Alastair Bailey, added: “We are very pleased that Loaf, the iconic creative brand has chosen Redbrick as their latest location. We believe that their innovative 15,500sqft Loaf Shack will be an impressive and valuable addition to the Redbrick retail complex and reinforces our reputation as the North’s leading interiors destination.”

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