Increased marketing spend boosts sales growth at Sleepeezee

Bed and mattress manufacturer Sleepeezee has reported a growth in turnover as sales surpassed £30m.

According to its latest filed accounts for the year ended 31 December 2021, total sales rose 20% to £34.1m from £28.4m in 2020.

UK sales rose 18.9% to £32m from £26.9m, while EU revenues increased 42.8% to £2m from £1.4m. Sales outside the EU registered an uptick from £15,000 to £59,000.

Gross profit increased from £7.7m to £9.7m, while pre-tax profit resulted at £354,000, up from £172,000 recorded in the previous year.

Stated within its report, the company said that it improved its average selling price per piece by 6% year-on-year, in line with its strategic plan.

During the year, Sleepeezee continued to invest in marketing, increasing its expenditure by 17% on the previous year. Other ongoing investments included both infrastructure and manufacturing capacity to support increasing demand from its Rochester facility. One major investment was the implementation of solar panels to underline its eco values and partially offset energy cost rises.

During the first eight months of 2022, the business has exceeded its budgeted gross revenue levels by nearly 3% and is ahead of its prior year by 21%.

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