Furniture and homewares retailer H&M HOME has announced the launch of its debut Design Lab collection – an in-house experiment, developed and designed by its design team.
The Design Lab collection features 11 collectible interior pieces and stands at the intersection between abstract and tangible, inviting one to play with the visual as well as the philosophical contrasts and perceptions of softness and firmness.
The H&M HOME design team have experimented with the relationship of opposing materials and shapes, exploring this connection to human observation. The result is a marriage of hard materials and soft shapes, combined with the power of volume.
Evelina Kravaev-Söderberg, Head of Design and Creative at H&M HOME, said: “The concept and idea of this Design Lab collection began as a study and experimentation of shapes and the power of volume. It ended in a special collection for H&M HOME that truly showcases and marries innovation, design as well as quality. We are proud to present this exciting collection to our customers worldwide and see a continuation of Design Lab collections going ahead.”
Erica Christofferson, Concept Designer at H&M HOME, added: “Design Lab is H&M HOME’s reflection of the era we live in, where things may look one way and feel quite different. It reminds us to challenge what we observe and be open to new, stimulating combinations. This new collection invites the H&M HOME customer to experience a new side of H&M HOME, with limited interior pieces that we see as true collectibles for the future.”
The Design Lab collection will be available in selected stores only and online at hm.com/home from 17 October 2022.