Gallery Direct acquires Art Marketing; new senior structure

Home and outdoor furniture supplier Gallery Direct Ltd has announced it has acquired Art Marketing Ltd, bringing together two brands within the home interiors and outdoor market.

With its development strategy of organic expansion and acquisition of selected high quality brands, Gallery has become the complete home and outdoor supplier to retail and contract customers. Art Marketing joining the Gallery group will strengthen the business still further, bringing deeper expertise to the wall décor category and an opportunity to widen Gallery’s art offering through the skills of their inhouse artists and designers.

Peter Delaney, Sales and Product Director of Gallery, commented: “We have long admired the Art Marketing business and its ability to produce on trend artwork, clocks and photo frames, fashioned by talented artists and graphic designers under the guidance of founders Nigel and Anthony Waller. They have created an outstanding business, trading for over 40 years. The quality and depth of their range is industry leading, being the stand-out brand within the wall décor sector.”

Nigel Waller, Managing Director of Art Marketing is remaining within the Gallery business and will take a new role as Category Director for Wall Décor. Nigel said: “I am delighted to be joining Gallery who continue to lead the market in home and outdoor. It is an exciting time and joining a larger design led business will have benefits to our team and customers. Working with our new colleagues, I want to broaden Gallery’s category offer with fresh new innovative collections of wall art, clocks, photo frames and decorative mirrors.”

The acquisition of Art Marketing comes at an exciting time for Gallery Direct as it continues to develop. With this in mind, Peter Delaney will take on a new role of Sales and Product Director, allowing him to focus on bringing products to the market and driving the sales and marketing functions further within the business. Michael Last, CEO of the Gallery group, will take on the responsibilities of finance, customer service, people and operations, becoming Managing Director of Gallery Direct.

Michael added: “These changes underpin our ongoing strategy of financial strength and stability, operational excellence and relentless focus on customer service. Importantly it gives Peter increased time to focus on the development of Gallery’s next generation of products, whist driving our sales and marketing efforts with our valued customers. Over the next few years we are well set to scale and grow our business and are pleased to welcome Nigel and the Art Marketing team into the Gallery group, to help us on this journey.”

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