Furniture retailer unveils new sofa campaign to support product launch

Hardwood furniture retailer Oak Furnitureland has announced the introduction of its new advertising campaign supporting its recent sofa collection launch.

The new Planet Sofa campaign showcases its extensive range of sofas that combine style, substance, value and quality following the launch of eight new sofa ranges, alongside extending 13 of its existing collections to bolster its upholstery offering.

Oak Furnitureland teamed up with partners at Wordley Creative for creating this campaign, which will also unveil a first look at its new logo.

Tom Rees-Evans, Head of Media for Oak Furnitureland, who led the project from concept to completion, talks about the inspiration behind the campaign: “This new brand campaign highlights our obsessive focus on the quality of our sofas, underpinned through our new lifetime frame guarantee.

“It was important to demonstrate to consumers that our sofas have the same high quality synonymous with our cabinetry, communicated with our signature “knock-knock” test.

“To tie in with the launch of our new campaign, we have also introduced a lifetime frame guarantee on all sofas, armchairs and footstools, reinforcing that they are made to last and built for real life.

“We recently launched a range of new styles that build on our sofa offering, with many of these new designs starring in the campaign.”

To support the launch of its new sofa ranges, Oak Furnitureland will also be reformatting 53 of its UK showrooms to display some of the new sofa additions.

Watch the new campaign here.

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