Furniture First. Then Complete the Look

With their development over recent years, Gallery Direct are now one of the largest furniture suppliers in the UK. Their extensive furniture catalogue represents over 50% of their business and features 25 main ranges, plus a wide selection of smaller ranges and individual occasional pieces, including their extremely popular easy chairs.

The breadth of the offering from Gallery Direct ensures there is a variety of styles to suit different requirements, from contemporary to traditional, rustic to luxe, as Peter Delaney, Sales & Product Director, explains: “Our furniture development team, led by James Hudson, have done a fantastic job, broadening our catalogue in terms of designs and to cater for a range of price points, including some incredible value collections, as well as high quality luxury ones.

“We now feel we have got the balance right, with an amazing selection of furniture, and all the other product categories, made-to-order upholstery & mattresses, accessories, lighting, textiles, wall décor and outdoor living, to complement it, so customers can buy the complete look in one place.

“We’ve invested heavily in physical pallet space and stock across our categories,” continued Peter, “with over 36,000 pallets here in the UK and fresh stock continually arriving. We’re now in the final phase of the planned move to our purpose-built distribution centre just off junction 29A of the M1, near Chesterfield, so all stock will be in one location for quick and efficient delivery to customers.”

To complement the ‘ready to go’ furniture, Gallery’s catalogue features made-to-order upholstery, beds and mattresses, which are all handmade by the skilled team at their manufacturing unit in Wiltshire. They also offer a huge selection of accessories, textiles and wall décor, and they will work with customers to offer own-label exclusive ranges. Their wall décor offering has been recently strengthened with acquisition of Art Marketing.

Gallery’s stock lines come from trusted partners around the world, and Gallery have over 70 direct group employees in overseas offices, managing this supply chain. Having so many people “on the ground” full time enables Gallery to build excellent relationships with their suppliers, helping efficient and exciting product development, as well as effective quality control of products and monitoring of factories to ensure they consistently meet Gallery’s high standards.

The development teams have been working with their suppliers, designing and developing Gallery’s SS24 Collection. On the furniture side, this includes even more expansion with around 50% growth planned, featuring some exciting brand-new ranges, all designed ‘off the page’ which will launch at the January Furniture Show. James Hudson, Furniture Development Director, commented: “This is probably our most exciting and extensive furniture launch ever. Myself and the team look forward to showing you these magnificent collections in the New Year.”

To find out more about Gallery’s extensive furniture collection, and all their other products, visit them at Autumn Fair in Hall 20, Stand D20 – E21, and take a look at the Big Furniture Show.

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