Furniture brand partners with Transport for London

Furniture brand MADE has announced a new commercial partnership with Transport for London (TfL).

As part of the deal, running for the next two weeks, four tube stations are promoting the latest designs from MADE.

These include furniture installations at Kings Cross St. Pancras, Green Park, Piccadilly and Baker Street Underground stations, with the station names running horizontally at the top of the platform replaced with MADE, although the roundels have stayed the same.

The TfL confirmed that the installations do not actually feature products but instead a digitally printed vinyl. It has created a CGI video to boost the promotion.

“For the next two weeks, you’ll find eye-catching installations across Tube stations showcasing MADE’s latest designs,” the TfL said.

“There will be no activation on the platform that could potentially affect your journey. The only installations you’ll see are digitally printed vinyl displayed across Kings Cross St. Pancras, Green Park, Piccadilly, and Baker Street Underground stations.”

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