Flooring supplier boosts digital strategy with new appointment

Flooring supplier Forbo Flooring Solutions has appointed specialist brand strategy and communications consultancy, Wyatt International, as its UK Digital Agency to promote its offering across digital platforms.

In this new partnership, Wyatt International will work with the company to increase brand awareness with specifiers and flooring contractors.

Acting as a digital marketing agency, Wyatt is delivering strategic support to SEO, PPC and social media marketing campaigns and is also helping Forbo further its message on sustainable flooring and the importance of neurodiversity in the built environment.

Forbo Flooring Systems joins Wyatt International’s long list of clients providing services to the commercial sector.

Mark Fones, Managing Director at Wyatt International, said: “The commercial flooring sector is a competitive niche market and we’re delighted to be working with one of the leaders in Forbo. This multi-channel campaign is proof that more clients need to combine content, search and social to create brand-based value in the post-digital world we now live and work in.”

Karen Wilding, Marketing Communications Manager at Forbo, said: “We’re excited to partner with the expert team at Wyatt International to help elevate our business offering across all digital platforms. We understand the growing importance of online and digital platforms to promote our innovative ranges of commercial flooring and to have expert support all under one roof is a huge advantage to Forbo.”

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