Fashion and furnishings retailer eyes former Heal’s store

Fashion, furniture and homewares retailer Anthropologie has earmarked the former Heal’s store in Brighton as its next destination.

According to planning documents submitted to Brighton & Hove City Council, Anthropologie has applied for permission to install new signage at the city centre store on Duke Street.

The document states: “New 296mm high non illuminated painted aluminium (US10 B Antique Bronze) letters will be secured to the fascia on a white powder coated steel angle bracket externally illuminated with an LED tape light secured to the rear face of the fixing bracket.

“A new blade sign will be installed comprising a painted aluminium (US10 B Antique Bronze) frame and face, frosted acrylic letter cut outs internally illuminated with LED tape lights.

“The proposal alters the appearance of the building through the introduction of signage letters mounted to the shopfront fascia and a new blade sign. No other external works are proposed. The proposal does not materially alter the accessibility as the entrance and layout remain as existing.”

The site will become Anthropologie’s 19th store in the UK.

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