Family-owned ergonomic furniture experts, Back in Action, has announced the launch of its new website.

Featuring a revised interface and larger image gallery, additional video content and explanatory information, the modernised site offers a cleaner and more responsive design with improved functionality to streamline navigation through the range of products.

Already Back in Action, which also operates from four stores in London, Marlow, Bristol and Amersham, has noticed a greater overall user experience and engagement per session with the new website is already up 15% year-on-year.

Lucinda Newbound, Partner & Senior Ergonomic Adviser, commented: “Our priority as a business is helping our customers, however our previous website was not easiest to navigate and so we knew we needed to bring it up to date with our mission and we couldn’t be happier with the results. We have already received very positive feedback from customers following the website update.

“As a team, we spent a lot of time researching what we wanted from the website, and identifying areas that needed improvement to benefit the user experience and so it’s rewarding to see and hear how the new site is improving customer experience.”

The business, which was founded by David and Lindall Newbound in 1987 and has since been taken over by their daughters Lucinda and Romilly, also pays great attention to Trustpilot. Lucinda continued: “Through a combined effort from the whole Back in Action team. We pride ourselves on providing excellent service at every stage.

“The moment you interact with our brand, from landing on our new website or stepping foot into one of our four stores, to trialling products and making a purchase, to receiving a delivery and experiencing our aftercare, we are dedicated to going above and beyond for our customers. It’s this reputation that garners return customers, and incredible word-of-mouth recommendations within local areas.”