Emma delivers record revenues during 2022; to open debut EU store next month

Mattress brand Emma Sleep has reported record revenues of US$948m (€873m) and a year-on-year revenue growth rate of 35%.

The sleep company exceeded its own full-year revenue target of US$869m (€800m) in what was a turbulent year for the global economy. Emma also increased its profits during 2022, marking a fifth consecutive year of profitability.

Emma’s fastest growing markets were all located outside of Europe. In Asia-Pacific, Australia grew its revenues by 103% in 2022 compared to 2021. In North America, the strongest performer was Mexico, where Emma grew its revenues by 117% year-on-year. In South America, Brazil recorded a 62% increase in revenues in 2022 compared to 2021. In Europe, the Italian market grew its revenues by 80% year-on-year.

Emma’s Founders and CEOs, Dr. Dennis Schmoltzi and Manuel Müller

As part of its global expansion strategy, Emma started building a dedicated team for the Polish and Danish markets in 2022. Looking ahead, Emma will continue to increase its market share and diversify its offering in existing markets. Emma will open its first European store in February in the Mall of the Netherlands, close to The Hague. To underpin its global growth strategy, the company has ambitious hiring plans for its international hubs located in Lisbon, Manila, and Mexico City.

Dr. Dennis Schmoltzi, CEO and Co-Founder of Emma — The Sleep Company, commented: “2022 was a tremendous year for Emma. In the face of strong economic headwinds, we bucked the trend, continued our remarkable growth story, and exceeded our own revenue targets, while increasing profitability. From Australia to Mexico, our triple-digit growth outside of Europe shows how we’re building a truly global sleep brand. We’ll continue our mission to awaken people’s best with better sleep in 2023 through further growth and hiring to support that.”

Manuel Müller, CEO & Co-Founder of Emma — The Sleep Company, added: “In a year when many competitors struggled, we continued to innovate, grow, and win awards. As a sleep tech company, innovation plays a central role in our daily business, and the superior nature of our product portfolio was once again recognized in 2022. We won awards in Italy, Spain, Brazil, Germany, Belgium, and the UK, taking our total haul to more than 80. We will continue our success story into 2023 and beyond by expanding and improving our portfolio of sleep products, as we strive to make a positive impact on people’s lives through better sleep.”

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