Digital investment aids growth of online channel

Norwich-based department store retailer Jarrolds has reported a growth in sales and a return to profit.

According to its latest filed accounts for the year ended 30 January 2022, total sales rose 36.3% to £25.9m from £19m in 2021.

Gross profit increased from £0.9m to £5.2m, while pre-tax profit resulted at £5m, significantly improving from its loss of £6.3m recorded the previous year.

Stated within its report, the retailer said that its online channel continued to grow, which was aided by investment and increases in product ranges online.

“Our excellent digital marketing and social media skills enabled us to maintain contact with our growing customer database during the year,” Jarrolds added.

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