DFSGuildford

DFS introduces Laura Ashley into product range offer

Home and lifestyle brand Laura Ashley is now available in sofa retailer DFS after introducing six designs to its range.

Inspired by the rich heritage of the Laura Ashley archive, the sofa range offers classic silhouettes and signature prints to add a touch of British charm to suit every home. Customers can also personalise their sofa with a selection of colours, fabrics, and foot options, and complete the look with Laura Ashley scatter cushions, available in six materials and various shades.

The news of the new listing comes at a very exciting time for Laura Ashley, as it prepares to celebrate its 70th anniversary next year. The partnership will extend brand reach and introduce the product range to more consumers than ever before.

Carolyn D’Angelo, Managing Director, Gordon Brothers Brands and President of Laura Ashley Global, says: “This launch marks an exciting milestone for the business as it is the first time our sofas will be available to buy from DFS. We look forward to introducing our sofa range to DFS customers, while offering our existing customers a new place to shop.”

Kellie Wyles, DFS Head of Upholstery and Brands said: “We’re thrilled to welcome Laura Ashley to DFS’ portfolio of brands. Our passion for balancing comfort and style with great value for money is the driving force behind our success so we’re confident the Laura Ashley sofa range will be hugely popular with our customers and we’re looking forward to what our partnership will bring.”

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