Danish homeware retailer unveils next UK store location

Danish homeware brand Søstrene Grene has unveiled plans to open a new store in Bracknell.

The international lifestyle brand has revealed that it will open at The Lexicon Shopping Centre in the summer as part of its ongoing expansion in the UK.

The store will feature the brand’s new ‘Retail for the Senses’ concept, a unique shopping experience designed to invoke the senses.

Commenting on the plans, The Lexicon Bracknell said: “We’re delighted to announce that the Danish homeware store, Søstrene Grene will be coming to Braccan Walk this summer.

“Shoppers can expect minimalistic, Scandinavian designs in a wide range of homewares, furniture, kitchen products, summer decorations, toys, accessories and so much more. Keep an eye out for the official opening date, coming soon!”

Mikkel Grene, CEO and co-owner of Søstrene Grene, added: “We are really looking forward to opening our Bracknell store this summer, where we hope to introduce our traditional Danish “hygge” to more and more shoppers.”

The new store follows its recent opening in Cheltenham, which officially launched on 28 April at The Brewery Quarter – its first Gloucestershire branch.

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