Buying is in the detail

NOVA recently announced a complete overhaul of its product range with new collections now available to view at the NOVA Experience Centre.

With over 400 new products available, we spoke to Rob Mead, NOVA’s buying director to discuss the NOVA design process.

Rob, what do you do for NOVA?

I oversee the buying department, putting together collections and families of products to bring to the market based off the latest trends and styles. My team and I are constantly learning more about our products with every trip to our suppliers and trade shows.

What’s your favourite part about working on new product designs?

I personally like the fact that we consider different customer demographics when designing a new collection; we look at the type of garden the furniture suits and hand-pick the colours and fabrics to complement the style.

I love knowing that something that started off as a sketch has been brought to life and gives families somewhere to make memories together.

What’s your favourite product range?

It changes every week at the moment! If I had to pick one design, it would be the Hunter family. The Hunter will be available to view in the NOVA Experience Centre and I can’t wait for trade buyers to see it. The masculine design has a unique powder coating finish and has softened wood-look accents making a great, low-maintenance option for the end consumer.

What sets NOVA apart from other wholesalers?

We are so particular about the details, especially myself, and this shines through in our design principles. No detail is too small for us to consider. When designing a new collection, we start off with a blank slate and work from the ground up. All measurements are considered to ensure that our furniture is not only comfortable but also loads well from a commercial aspect. We focus on everything, down to the composition of our cushion fillings, to make sure our furniture is made to the right specifications. Plus, the relationship with our suppliers helps us to constantly upskill and look at how we can add benefits to the consumer as well as the retailer.

To add to Rob’s words, we spoke to one of NOVA’s suppliers, who had this to say about the brand: “Our collaboration with NOVA began in 2018 when we met at the SPOGA exhibition that year. Since then, we have built a strong partnership. The NOVA team have impressed us with their professionalism and integrity.”

“Over the years of working with NOVA, we have gained a lot. They are not just our business partners but also our friends. We trust each other, work closely together, and have achieved business growth and development collaboratively. Their spirit of teamwork and dedication has been truly inspiring to us.”

To view NOVA’s full collection of new products, the team recommend booking a visit to their Experience Centre by emailing or visiting the NOVA website:

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