Bed retailer Bensons for Beds has teamed up with Absolute Radio to provide 100 beds to children in need of better sleep.

Raising over £21,000 in just three weeks, Bensons for Beds has formed a partnership with Absolute Radio’s Cash for Kids charity.

Together, Bensons and the Bauer Media-owned charity will use the money to provide bed frames and mattresses to children or charities that work with children around the UK. 

And because sleep matters, Bensons is topping up the donation to make sure a full 100 beds can be sent, alongside pillows and duvets to help 100 children get the best night’s sleep possible.

During their show on 18th July, Absolute drive-time presenters Bush and Richie highlighted the impact the economic climate is having on families across the UK, shining a spotlight on the implications of poverty for millions of children across the UK. 

Children are sharing beds with their parents and siblings; some are sleeping on mattresses on the floor and in some cases having to resort to sleeping on the floor. Lack of sleep has long lasting implications for children, affecting their ability to concentrate at school which directly affects their life chances.

The call to action to provide kids’ beds children could call their own, was one Bensons was keen to support.

Nick Collard, chief executive of Bensons said: “We know how important a good night’s sleep is for everyone – but especially children who need that foundation for life and learning.

“We were delighted to support a cause so close to our hearts and provide bed frames and mattresses to make sure 100 children have a bed of their own.”

Cash for Kids is a grant-giving charity helping the children that need it most across the UK.  Their mission is to improve the lives of disadvantaged children and young people in communities who are affected by poverty, illness, neglect or have additional needs. 

They believe that all children should be able to express their individuality, achieve their potential and live life to the full.

Bensons has been a long-term partner of Bauer’s Cash for Kids charity work – it has supported Cash for Kids for over four years through Mission Christmas, allowing children to wake up on Christmas Day with a gift.  Bensons also partnered with them during the pandemic to support struggling families who needed support.