Bensons for Beds is moving into a new store in Yeovil, in the latest opening of one of its new concept stores designed to offer customers in the area the widest range possible.
The bed and mattress retailer is moving into Unit 4A, Western Avenue, Houndstone Retail Park, Yeovil, Somerset BA22 8VQ.
The new store opens on Friday 22 July with more than 4,000 square feet of trading space on the ground floor and 2,000 square feet on the mezzanine. It will employ 4 colleagues.
Bensons does not have far to move as the new store replaces the existing store in the next-door unit on the retail park.
To mark the occasion, Bensons will be rolling out its iconic purple carpet to welcome visitors who will be offered an additional 10 per cent off items bought over the opening weekend.
One of Bensons’ new store formats, it has been designed to showcase the wide range of beds and mattresses on offer from top brands including Slumberland, iGel, Tempur and Sealy, so that customers can choose the right bed for them to help them get a good night’s sleep.
It is also one of the first Bensons stores to open with a new fascia and internal signage since the business underwent a rebranding last month.
The new Yeovil store will also offer Bensons’ new way to choose a full sleep solution that recognises that everyone’s sleep needs are unique,
The personalised service – ‘your bed, your way’ – allows Bensons’ in-store experts to help customers to choose the mattress that matches their sleep needs and then style that choice with a made-to-order bed in five easy steps.
Firstly, Bensons’ in-store sleeppro technology allows them to select the right mattress comfort and, with the expertise of retail colleagues, to then choose the right mattress size, mattress type, frame or base, and signature style from a choice of storage, fabric and colour options.
And because money really matters right now, ‘your bed your way’ helps customers avoid making an expensive mistake on one of the most important investments they’ll make for their wellbeing and the peace-of-mind that comes from a good night’s sleep.
Bensons’ chief customer officer, Frankie Haynes, said: “Yeovil is a great location for us and we’re looking forward to opening our new store where we can show the best of what Bensons for Beds has to offer to people in the town and the surrounding region.
“Customers really like our new concept stores where they can see our full ranges and get all the help they need to make the right choice of bed and mattress so they can get the best night’s sleep possible.”
The store is run by manager Richard Collier who has been with the company for four years at the Yeovil store.
The refit is the latest investment by Bensons under its transformation plan and follows the opening of eight stores in December and 11 so far this year.