Bensons for Beds opens new Inverness store; first with new rebranded fascia

Bed retailer Bensons for Beds is moving into a new store in Inverness, in the latest opening of one of its new concept stores.

The bed and mattress retailer is moving into Unit 2 at Telford Retail Park, Inverness, replacing the nearby store that closed in March. The new store opens on Friday 24 June with 6,650sq ft of trading space. It will employ five colleagues.

To mark the occasion, Bensons will be rolling out its iconic purple carpet to welcome visitors who will be offered an additional 10 per cent off items bought over the opening weekend.

One of Bensons’ new store formats, it has been designed to showcase the wide range of beds and mattresses on offer from top brands including Slumberland, iGel, Tempur and Sealy, so that customers can choose the right bed for them to help them get a good night’s sleep.

It is also one of the first Bensons stores to open with a new fascia (pictured) and internal signage since the business underwent a rebranding last month.

The new Inverness store will also offer Bensons’ new way to choose a full sleep solution that recognises that everyone’s sleep needs are unique, 

The personalised service – ‘your bed, your way’ – allows Bensons’ in-store experts to help customers to choose the mattress that matches their sleep needs and then style that choice with a made-to-order bed in five easy steps.

Bensons’ retail director Frankie Haynes said: “We’re looking forward to opening our new Inverness store where we can show the best of what Bensons for Beds has to offer to people in the city and the surrounding region.

“Customers really like our new concept stores where they can see our full ranges and get all the help they need to make the right choice of bed and mattress so they can get the best night’s sleep possible.”

The store is run by manager Rhuaridh Reid who has been with the company for six years at the Inverness store.

The refit is the latest investment by Bensons under its transformation plan and follows the opening of eight stores in December and eight so far this year.

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