Beds and furniture retailer Bedkingdom.co.uk has reported a surge in sales as it climbs closer to its £20m turnover target.

The retailer, which operates its flagship showroom in Heckmondwike, has seen sales jump 50% year-on-year to over £15m, which has been driven by increased investment in its store and marketing operations, particularly through online and social media.

The company is on track to achieve £20m turnover by the end of 2023 and has promoted Levon Hall to marketing director as well as tripling its number of employees to 30 across all parts of the business.

Levon joined Bed Kingdom as an apprentice a little over a year ago, aged just 22, and his meteoric rise is the result of his remarkable talent for marketing and social media management. This has seen him quickly take charge of the marketing team and Bed Kingdom website development, dramatically boosting his team, including a new apprentice, to achieve even higher goals and constantly invigorating the business. 

Bed Kingdom marketing director, Levon Hall said: “It’s a very exciting time for Bed Kingdom as we are exploring many new sales channels and marketplaces. We are shipping across the UK, matching prices and completely updating the look of our website. We are really set apart from other retailers by our young and ambitious team that is always full of fresh ideas, and always excited to innovate our strategies to fit current trends and anticipate new ones.” 

Commenting on its performance, Ashley Hainsworth, founder and managing director, said: “We’re incredibly proud of the way our business is growing and developing and delighted to see families coming to small businesses like ours to rejuvenate and improve their home and give them a great night’s sleep.

“We’ve worked hard on stocking a range of brands to cater to everyone’s needs, from affordable ranges to luxury brands to eco-friendly options, all with free next day home delivery.”