Redefining boundaries

Asiatic London launches their 2024 catalogues with over 800 exquisite designs.

Asiatic London stands tall as a leader in rug production with a rich history spanning over six decades. The family-owned business has become a household name synonymous with exceptional design and has one of the widest collections of rugs in Europe. Their rugs have garnered praise from interior design experts, their signature looks that have left a distinctive mark in the world of interiors. 

At the heart of the company’s success lies their unwavering dedication to quality, creativity, service, and craftsmanship. They have continuously channelled their knowledge of rug production and combined exceptional design to create innovative pieces that redefine the boundaries of luxury and functionality. Asiatic London is committed to creating beautiful rugs that stand the test of time utilizing honed techniques, cutting-edge technology, and the finest materials. Each collection is designed in London by their talented in-house team and brought to life in collaboration with the best manufacturers in the world.  

This year, Asiatic London launched two new catalogues featuring over 800 exquisite designs. In the 2024 Contemporary Home Collection, statement looks take centre stage in vibrant colours and versatile finishes. The catalogue is spilt into various categories to suit different interior aesthetics, from Contemporary ranges that showcase the core designs for which the brand is renowned, to soft organic textures in the Boho range to Cosy collections that steal the hearts of those seeking maximum comfort underfoot.  

In the 2024 Essentials Home Collection, each rug is crafted with high-performance in mind using the latest technology. This catalogue ticks every box when it comes style, comfort, and functionality, from lustrous abstract pieces that effortlessly exude sophistication to versatile rugs made from recycled materials, perfect for use both indoors and outdoors.  

Asiatic London is well positioned with a dedicated team of industry experts that cater to each customers unique requirements, offering a wide range of services including FOB solutions, consolidation services and bespoke product development, allowing for customisation by size, colour and design. The company operates from two large warehouses in North London, maintaining an extensive inventory of products for immediate delivery and exports to over 30 countries. 

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