Beds and mattresses manufacturer Sweet Dreams has announced the double appointment of Nadine Shadwell and Jez Spear as its new agents.

Nadine joins as its agent for the West Midlands region and brings a wealth of knowledge on both sides of the furniture industry fence and an amazing can-do attitude.

On joining, Nadine said: “I am thrilled to be joining the team at Sweet Dreams as Agent for the West Midlands Region. With previous cabinet wholesale experience and having retailed furniture myself for many years (including many of Sweet Dreams lines), I am very much looking forward to speaking with customers new and existing regarding their specific needs and planning what I alongside Sweet Dreams can do in supporting them and their businesses to promote the wide range of fantastic and innovative products that are available.”

Furthermore, Jez Spear has been appointed as its new South East Agent, who also has a wealth of experience in the industry.

Jez said: “It gives me great pleasure to join Sweet Dreams as their new agent for the South East. They are an established company with an admirable reputation for quality and service and are held in high regard throughout the trade.

“Sweet Dreams are market leaders in the drive towards more sustainable and eco friendly products, vital to both the market and the planet. They have a fantastic, competitive, and varied range of beds and upholstery and I’m particularly excited to be joining the company as they launch their fully recyclable Landmark range.

“I have worked the South East patch for over 25 years and am really looking forward to talking to customers about the innovative products and amazing offers from Sweet Dreams.”