Sham Alaq, Commercial Director at Sofa Factory – part of the Bentinck furniture group, shares an update on recent company developments ahead of next month’s January Furniture Show.
Sofa Factory, part of the Bentincks group, has delivered another year of growth, driven by a continuous focus on its three core pillars – people, technology and sustainability.
The business has continued to invest in all three areas, as well as product innovation, which is set to be officially unveiled at the January Furniture Show (JFS) next month.
“We would like to thank all of our retail partners and our excellent staff for their continued support in helping us achieve another year of growth,” Sham Alaq, Commercial Manager at Sofa Factory, said.
“We have spent much of this year continuing to invest in our 140,000sqft production facility in Gateshead with new machinery, trucks and additional staff to ensure that we continue to improve all aspects of our business and the service we provide.”
The focus moving forward is to continue to provide “great value and great designs, with high quality at affordable prices”. Sham said the next collection will follow these values and will continue to strengthen its offering.
“We are busy now ensuring that all our final deliveries for 2023 are made in good time, whilst looking forward to our third NEC show in 2024, where we will be exhibiting a new collection of ranges for the coming year.
“The NEC has become a major part of our promotional activity and sets the tone for the year to come and this year’s exhibition we will be our most interesting to date. We look forward to seeing you at the NEC.”
