Design and intellectual property campaigning organisation, ACID, has announced a new partnership with Heritage Crafts.

This partnership will allow it to work together in advocating for the protection of traditional craft skills, promoting ethical practices, raising awareness about the importance of these crafts in its society, and the importance of intellectual property (IP) underpinning it all.

ACID believes that by aligning its knowledge of IP with Heritage Crafts, it can provide a stronger platform for designers and craftspeople to showcase their work, connect with a wider audience, and strengthen IP rights.

Through this partnership, the aim is to create opportunities for collaboration, knowledge sharing, and skill development within the design and craft community.

Dids Macdonald OBE., CEO of ACID, said: “Heritage Crafts is an inspirational organisation bringing together a diversity of truly talented individuals. Through our new partnership we hope to provide some tools of self-help and clarity on some of the intellectual property issues within the traditional crafts area rich in skill, originality, and innovation. The intellectual assets of these companies cannot be under-estimated, and we are delighted to be working closely as partners.”

Daniel Carpenter, Executive Director of Heritage Crafts, said: “Craftspeople invest huge amounts of time, money, skill and creativity into their craft, and nothing is more disheartening than seeing other people immorally and illegally profiting from their hard work. There is still a lot of confusion and misinformation around what people can do to protect themselves, which is why we’re delighted to be partnering with the experts at ACID, to dispel the myths and help makers protect themselves.”