A Landmark for INDX Beds

Following on from the successful launch of Sweet Dreams sustainable Landmark Collection at the 2023 Bed Show, INDX Beds & Bedroom in April sees the creation of an AIS exclusive, responsibly sourced, Landmark bed range.

AIS Landmark showcases six luxurious beds featuring 100% recyclable foam free mattress fillings and sleep surfaces made from chemical free eco-friendly sustainable fabrics.

Foam free, eco-friendly fillings include Platinum™, free from chemicals with sustainability at the forefront and 100% recyclable at the end of life. A luxurious cotton mattress border completes the look.

The six mattresses are designed on three of Sweet Dreams best-selling spring systems, 1000, 1500 and 2000 pockets and are available as three no-turn quilted and three two-sided tufted models in each of the spring counts.

The Landmark base comes with a choice of six fabulous 100% GRS Certified 100% recycled base fabrics. The GRS standard applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labelling.

Another benefit is that our Landmark base, border and headboard fabrics will feature 94% less water use, 59% less energy use and 32% less CO2 emissions in the production process. All the timber used in the bases are FSC certified and to the sustainability story.

Options include platform top or spring edge bases, with non-storage, two, four and continental drawer options along with both side opening and end opening ottoman bases. AIS Landmark is offered in double, king and super-king sizes.

Three luxurious headboards along with a selection of stunning accent furniture including chairs, ottoman boxes and bedside cabinets complete the range.

UK Sales Manager Nick Williams, who recently presented the product to the sales team, said: “The reaction from our agents is really encouraging, we believe that we are delivering a high-quality sustainable product range with great price points and value for money for the AIS members. We are looking forwards to the INDX show in April so that we can showcase the members the new collection.”

Sweet Dreams continue to offer entry price point models in the AIS Dreamworld collection. Two open coil models along with three pocket sprung beds featuring their 1000, 2000 3000 spring units. Nick continued: “We have high hopes for member buy-in for the AIS Landmark range, it delivers quality, value for money, sustainability and above all a great looking comfortable bed!”

Sweet Dreams and the new AIS Landmark Collection can be found on Stand P21.

info@sweetdreamsuk.com / www.sweetdreamsuk.com

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