Yorkshire bed entrepreneur recognised for business success

Ashley Hainsworth, Managing Director of Flair Furniture and Bed Kingdom, has been featured in Insider Yorkshire’s 42 Under 42 list of leading business figures for 2024.

Flair Furniture sells adult and children’s bedroom furniture via retail and wholesale through several brands, including Bed Kingdom, Flair Beds, Noomi, Recoil and MaxiTEX mattresses.

Bed Kingdom is the largest brand in the group and one of the UK’s leading online retailers of children’s beds and bedroom furniture products. It is known for its extensive range of premium furniture, express nationwide delivery and competitive pricing.

The bed brand began as a university project-turned-business founded by 36-year-old Ashley Hainsworth in 2011. The e-commerce entrepreneur started selling mattresses online with an investment of just £400 while studying at Huddersfield University and now employs 28 people. 

In 2023, Bed Kingdom experienced a record-breaking year of sales, with sales growth increasing by 76.06% over the past three years. The e-tailer was also included in the coveted Sunday Times Top 100 list for 2023 and saw significant profit growth from its sustainable wooden bed brand, Noomi. 

After moving into a new 70,414 sq ft warehouse and distribution centre in Liversedge late last year and creating 12 new jobs there, the bedroom furniture business hopes to continue its success into 2024. This year, Flair Furniture aims to generate almost 20 million in revenue, has doubled its product range to support this growth, and has introduced a new gaming furniture brand called Recoil.  

The 42 under 42 list by Insider Media’s Insider Yorkshire celebrates the great things being achieved by young businesses in the region. It’s designed to look ahead and predict who will be the leading business figures in ten years.

The list has been running for over twenty years and has celebrated nearly a thousand people, including famous names who have grown their companies into huge enterprises and significantly impacted the Yorkshire business landscape.

The 42 under 42 class of 2024 will be celebrated at a dedicated dinner in Leeds in April.

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