Not everyone has heard of MFC, even within the furniture trade. Why is that? We found out more.
MFC are not a brand as such, and prefer to develop beautiful bespoke products for their customers in a ‘while label’ format.
However, due to the amount of attention their stands received at the last two VIFA fairs, which were widely acknowledged as the busiest and most impressive stands at the fair, as well as featuring on the majority of VIFA’s promotional activity, perhaps it’s now time to share some insight into MFC.
Started some 20 years ago by Founder, CEO & current Creative Director Casper Olesen, MFC has continued to evolve from selling value lead pine products to the UK wholesale market, via Brazil (where they still have a significant operation), to sourcing product throughout Asia.
However rather than taking the traditional route of using China to copy commodity items, MFC took the decision (then brave) to begin developing bespoke products mainly from Vietnam, where they now have their Global Showroom just 30 minutes from Ho Chi Minh Centre.
To this extent MFC has grown alongside Vietnam’s ever developing manufacturing capabilities, which saw them initially focus on fully assembled indoor cabinetry (for the likes of Oak Furnitureland), until today where they Design & Develop Bespoke items across Cabinet, Upholstery & their largest current division, Outdoor Furniture, for a worldwide customer base.
Not only this, they offer a full service from product conception, through to imagery, testing, pre-shipment inspections and management reporting to become a ‘complete supply service’.
In this time, MFC has also seen their customer base change, from previously focusing on the UK market, to now trading worldwide. This also means they pick up on global trends, as soon as they happen, and even claim to ‘Be the Curve’ as opposed to following it.
In recent years, MFC have been guided with the strategic support of Philip Hand (Chairman) who has worked within the UK furniture business for 40 years. In addition, and almost seven years ago, they recruited Wayne Kelly as Commercial Director, who has a background in sourcing for major international retailers and really understands the requirements of modern-day retail.
Together with Phil’s strategic guidance, Casper and Wayne enjoy a hands-on approach to the business, and with their Senior Management team, which boasts an average of 10 years’ service, interact with their customers on a day-to-day basis, in order to build long lasting trading relationships, whilst remaining agile and proactive within the market place.
If you are interested in seeing MFC’s latest developments, you can visit their Ho Chi Minh Showroom, where Casper, Wayne and the team will be happy to discuss future opportunities.
Please email Enquiry@mobler-furniutre.com for further information.
