Westgarth, one of the UK’s longest-established furniture agencies, has announced the successful introduction of Flexlux chairs and sofas to the UK and Irish furniture market.

The acquisition of SITS by Actona has led to the strategic introduction of Flexlux to modern British retailers, a move supported by Westgarth. This initiative, blending the affordable quality and comfort of Flexlux furniture with SITS’s existing offerings, has received an overwhelmingly positive response from retailers across the UK and Ireland. The alignment of these two brands has effectively complemented each other, enhancing the appeal and diversity of their combined product range.

Flexlux merges Italian aesthetics with Scandinavian innovation and Danish design values to create furniture that encapsulates comfort for the contemporary consumer.

Earlier this year, Westgarth launched a show van tour, showcasing Flexlux’s range directly to retailers, offering a tangible experience of the brand’s dedication to craftsmanship and design. The tour’s success has translated into robust sales and a burgeoning reputation among industry professionals for Flexlux’s products.

Greg French, Director, Westgarth, comments on the success: “It’s clear that the UK market has a discerning eye for the unique blend of comfort, quality, and design that Flexlux offers. We are excited about the positive impact this partnership is creating, and we are looking forward to what 2024 will bring both in terms of new designs and opportunities.

“Some of the most popular items from Flexlux include ‘The Clement’ and ‘The Elegant,’ both designed with innovative gas spring mechanisms for easy adjustment, ensuring an effortless relaxation experience. The chairs in various surfaces, colours, and elegant finishes highlight the brand’s commitment to aesthetic flexibility and functional design.”

Looking ahead to 2024, Westgarth will showcase Flexlux at the January Furniture Show from 21-24 January at the NEC, Birmingham.