Global home furnishings company West Elm, a portfolio brand of Williams-Sonoma, Inc., has announced the launch of a new mobile iOS design and shopping app.

Developed with the customer journey in mind, the app allows users to filter by need, providing a tailored shopping experience. The app is now available for free in the App Store® where customers can explore and shop West Elm’s offerings.

Additional features of the West Elm mobile app include on-demand expert assistance through its chat function, shareable wish-lists and registry.

“Delivering a fun and frictionless shopping experience is always our top priority,” said Day Kornbluth, President of West Elm.

“We are proud to introduce a mobile-first, customizable platform, that creates an opportunity for users to experience all that West Elm has to offer through an elevated mobile experience.”