Catalogue retailer Argos has announced the launch of its new Christmas advertising campaign.

The advert, a modern day take on the classic ‘toys come to life’ narrative, builds on Argos’s brand platform – ‘There’s More To Argos’ – which launched earlier this year.

It aims to showcase the vast array of most-wanted products on offer from the retailer, from toys, home and beauty, to tech, positioning Argos as a destination for quality and style, as well as great value.

Developed by The&Partnership, the film was directed by Traktor and animated by Untold, with the characters voiced by People Just Do Nothing’s Ruth Bratt and This Country’s Charlie Cooper.

Laura Boothby, Head of Campaigns at Argos, said: “There was no better way to show off what you can find at Argos this Christmas than bringing back our loveable and family-friendly characters Connie and Trevor. In a festive-themed adventure, the dynamic duo spotlight just a few of the incredible products our customers can buy this Christmas, and bring them to life in a witty and playful way – igniting the Christmas joy our customers can find at Argos.”

Matt Moreland and Chris Clarke, Creative Directors at The&Partnership, said: “We wanted to pull out all the stops for the latest Argos instalment. It is Christmas after all. So we teamed Connie up with some stylish merch, a world class choreographer, and a remix of one of the best disco tracks of all time. Surely nothing could go wrong?”