Luxury British bedmaker Vispring has announced the opening of the brand’s first flagship showroom in the centre of London, opening in early autumn of 2022.

Located on Regent Street St James’s, Vispring’s new London flagship will display the brand’s diverse product portfolio from the Original, Classic and Luxe collections, as well as its latest products.

The 394 m2 space is spread across three levels and will showcase the quality and comfort of Vispring’s handmade mattresses.

Fusing traditional craftsmanship with modern technology, each floor will focus on demonstrating Vispring’s expertise in handmaking beds for over 120 years. The store will enable customers to immerse themselves in Vispring’s rich heritage, with cutting edge elements illustrating the brand’s manufacturing processes and materiality.

The showroom will be an interactive retail experience, offering customers a “factory tour” to explore Vispring’s unrivalled natural materials and the space will host talks with sleep experts.

For the ultimate Vispring luxury, visitors will have the opportunity to book an appointment to try signature bed models on display, with a detailed guide on how to choose the perfect mattress by a Vispring sleep expert.

Vispring has grown into a global bed brand, with retailers in over 50 countries including Europe, China and USA. The opening of the new London flagship showroom will demonstrate the brand’s strong positioning, as well as support Vispring’s international retail partners.

Commenting on the opening of the new Vispring showroom, Jim Gerety, Managing Director of Vispring says: “As London emerges from the height of the pandemic, there is no better time for us to open our new flagship showroom in the centre of London, which will underpin and showcase Vispring’s luxury bed offering, unparalleled quality and commitment to craftsmanship to a global audience.”