Performance marketing specialist Summit has secured a new partnership with bed and mattress manufacturer Silentnight.

The new partnership sees Summit taking over responsibility for the brand’s PPC, SEO, Paid Social and Affiliates campaigns to ensure that all channels work strategically together to help drive both brand awareness to a wider audience demographic and business performance.

Having previously used a number of agencies to provide these services, Silentnight hopes that simplifying its supplier relationships, will ultimately help create a clear and concise omnichannel experience for customers.

Tom Sloan, Head of Ecommerce and Digital at Silentnight, said: “We were looking to unite all of our paid channels under one agency so the overall strategy could be aligned and make sure the channels would work together to help expand Silentnight’s reach and awareness.

“With the track record that Summit has working with large retailers, plus the experience across multi performance channels and a strong dedicated team, it’s a very exciting time for Silentnight to kick off our new partnership with Summit.”

The Summit team, ably led by Account Director Gina Farrow, is already developing new plans to drive sales and bring more customers to the Silentnight brand.

Martin Corcoran, CEO and Owner of Summit, said: “Silentnight’s mission is clear and straightforward: to help the nation have a good night’s sleep. And, our mission for them is just as simple: make sure Silentnight is the go to, most trusted brand for exactly that, a good night’s sleep.

“We plan to utilise our expertise in omnichannel strategies to ensure that every touchpoint of Silentnight’s marketing activity is driving towards sales, engagement and ROI while making sure Silentnight continues to enjoy its well deserved status as the number one sleep brand in the UK.”